Danni Shinya Luo
San Jose
dshinya@gmail.com
LinkedIn Profile
Over 12 years of experience in entertainment art, and 2+ years of experience in the Web3 space specialized in crypto art and NFT tooling. With a traditional art background and excellent communication skills, I bridge the digital and analog art worlds. My previous role as an Art Production Lead and Creator Relations Specialist enabled me to launch multiple successful NFT art projects.
My experience in publishing, Fine Art, toys, and fashion has given me a well-rounded skill set, making me the ideal candidate to help companies navigate the evolving landscape of the digital art world and digital marketing.
Experience
Art Center College of Design
BFA, Illustration/Entertainment Art
2003 – 2006
Additional Training:
De Anza College
2019 General Psychology courses
Skills
-Creative Direction -Communication -Art Direction -Illustration -Visual Arts -People Skills
-Project Planning -Marketing -Web Content Writing -Multilingual Communication
San Jose
dshinya@gmail.com
LinkedIn Profile
Over 12 years of experience in entertainment art, and 2+ years of experience in the Web3 space specialized in crypto art and NFT tooling. With a traditional art background and excellent communication skills, I bridge the digital and analog art worlds. My previous role as an Art Production Lead and Creator Relations Specialist enabled me to launch multiple successful NFT art projects.
My experience in publishing, Fine Art, toys, and fashion has given me a well-rounded skill set, making me the ideal candidate to help companies navigate the evolving landscape of the digital art world and digital marketing.
Experience
- Artist/AuthorRocketship Entertainment
Mar 2022 – Present (1 yr 2 mos)
- Directed book layout designer to create a 100+ page hardcover coffee-table art book - Created art and writings for the book - Developed promotional content and videos which helped the KickStarter Campaign to reach its goal within only 24 hours, and successfully reached its stretch goal within 30 days - Created one of the first books to have an NFT component to it - Designed reward merchandise items such as prints and enamel pins with the publisher to boost the number of KickStarter supporters - Creator Relations / MarketingAsync Art
Jun 2021 – Mar 2023 (1 yr 10 mos)
- Built a network of galleries/auction houses/museums/artists (collectives), within US and in Mandarin-speaking regions, establishing the Async brand - Launched over 40 featured collections from artists, musicians, and crypto art collectives; led the production of those featured collections, reducing launch delays to less than 8% - Grew the startup team by 10% in size within the first 12 months of joining - Planned and facilitated successful project activations at physical events during NFT/Art related conferences, also planned and participated in numerous online events such as Twitter Spaces, NFT roundtables, platform presentations, and online workshops - Created multiple educational programs as well as written and animated materials to bridge the web2 and web3 communities - Facilitated investor partnerships; as well as developed other strategic partnerships, including display, education, and event partnerships - Written and edited engaging articles for art collections, as well as for weekly newsletters - ArtistDanni Shinya Luo
Oct 2008 – Present (14 yrs 7 mos)
- Creating analog art on paper and crypto art digitally - Exhibiting in galleries across the globe (North America, China, Europe); Seeking out potential venues for exhibitions - Developing merchandises based on original art works - Communicating with multiple parties to market an art project, such as the publisher, the gallery, the tech team, as well as layout designer - Engage directly with art collectors to build relationships, with a retention rate of 90% - Coordinating promotional events such as social media posting, conventions, expos, book signings, interviews, and podcasts - Product Concept IllustratorHasbro
2010
- Created product concept illustrations for dolls in the Young Girls Department, incorporating international pop culture trends targeted toward young female audiences - Worked in a highly autonomous environment, meeting tight deadlines while incorporating important feedback into the final product illustrations - Cover ArtistMarvel Entertainment
2010
- Communicating with editors on art direction for a series based on a female character (X-23) - Creating images that appealed to teens/young adults, ensuring a higher purchase rate; the cover image of the first issue was highly iconic, it was re-used in multiple editions as well as on the hardcover omnibus of the X-23 series - Managed weekly schedule to meet tight publishing deadlines - Lead ArtistNickelodeon Virtual Worlds LLC
2007 – 2010 (3 yrs)
- Coordinated with the entire NeoPets Online Games team - Create illustrations in Adobe Flash and Photoshop - Managed overlapping deadlines from different departments - Approved artworks and gave directions to junior artists in a fast pace environment - Resolved deadline conflicts whenever they arised with the project coordinator - Ideated in blue sky sessions, also contributed content ideas, and some content writing
Art Center College of Design
BFA, Illustration/Entertainment Art
2003 – 2006
Additional Training:
De Anza College
2019 General Psychology courses
Skills
-Creative Direction -Communication -Art Direction -Illustration -Visual Arts -People Skills
-Project Planning -Marketing -Web Content Writing -Multilingual Communication
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